Trying to change the world?
EarthPositive™ Apparel is T-shirts and hoods with a 90% lower carbon footprint.
EarthPositive is blank T-shirts and hooded sweats made solely using renewable green wind energy, and from organic cotton.
EarthPositive is "apparel to combat climate change". EarthPositive has achieved a 90% reduction in the CO2 emissions of their climate neutral T-shirts - by using wind power.
For more info, sizes, styles check out Continental Clothing's entire Earth Positive catalog.
Email us for prices and availability.
The Most Progressive Ethical Clothing on Earth
EarthPositive™ is a green revolution in promotional apparel: Climate Neutral T-shirts. Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.
EarthPositive is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate action to combat climate change.
What is ‘Low Impact’ Farming?
We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use
petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.
EarthPositive apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.
100% Organic Product
EarthPositive apparel is a 100% organic product, produced under the Global Organic Textile Standard and certified by The Control Union and The Soil Association.
EarthPositive apparel is made as ethically as possible. The manufacturing facilities have been audited by the Fair Wear Foundation, and are being licensed by the FLO - Fairtrade Labelling Organisation.
The Most Progressive Ethical Clothing on Earth
EarthPositive apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to promote awareness and take action on climate change. Now, the humble T-shirt, the most basic canvas for communicatinga brand name, corporate identity, or political slogan has become the
EarthPositive apparel is certified by the Oeko-Tex 100 Standard, Class I.The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing of EarthPositive apparel.
The primary energy source for EarthPositive apparel is thirty massive wind turbines that generate a continuous source of renewable electricity.
What is Climate Neutral?
Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low emission) organic agriculture and carbon neutral
industrial manufacturing, achieved through substituting energy use from fossil fuel powered power stations with clean renewable energy from wind turbines and solar power.
No Carbon Offsets
Carbon neutral is a term most often used to describe a state where CO2e emissions have been
negated entirely by the purchase of intangible ‘carbon offsets’. This represents the ‘lowest quality’
means of achieving carbon neutral status and is discarded by EarthPositive as a credible method.
The only course of action is to change business-as-usual practices and genuinely reduce any emissions
that contribute to global warming. This can only be achieved by the reduction of on-site energy consumption, and a switch from fossil fuel to renewable energy.
Pick Your Cotton Carefully
We guarantee that we will not use cotton from Uzbekistan while the use of forced child labor is
endemic. EarthPositive garment labels follow the recommendations of the Environmental Justice
Foundation, and state the country of origin of the cotton we use.
Ethical, Environmental & Sustainability Specifications
Low Water Footprint
It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rain. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.
EarthPositive was designed as a viable alternative to cheap conventional promotional T-shirts.
We have demonstrated that sustainability can be used for competitive advantage.
Look After Our Water
The processing of the dye effluent takes place in a controlled closed-loop purification system that uses treatment ponds, sand filtration and reverse osmosis to convert the wastewater into clean water.
EarthPositive apparel is packaged in biodegradable PVC-free packaging, and in 100% recycled cardboard boxes.
EarthPositive has a ‘No Airfreight’ policy. We do not transport our goods, by air, instead we use containerised ocean shipping, and therefore the carbon footprint generated by transporting our apparel to Europe, Japan and the USA is negligible, more like a carbon fingerprint. EarthPositive apparel should not be criticised for its inability to solve the world’s transportation and energy security issues, but we can ensure that our own production methods do nothing to contribute to environmentaldamage, social injustice or climate change.
The development project for EarthPositive apparel, that has taken two years to complete, will
provide the apparel industry with a blueprint in ethical and sustainable production. The Carbon Trust has asked for EarthPositive to be used as a Case Study, so that the clothing industry will benefit from our research and development.
EarthPositive apparel has reduced the carbon footprint of a T-shirt by up to 90%. However, consumers require an independent verification process and a label over the claims of individual companies. The Carbon Trust is trialling such a carbon reduction label. This carbon reduction label acts as both the verification and communication of the CO2 of EarthPositive apparel. The Carbon Trust product carbon footprinting method is to become the single standard for a product’s carbon footprint in the UK.
Save The Climate – Wash Cool
EarthPositive apparel can be washed at 30°C; however, we ask EarthPositive consumers to consider the effects of domestic machine washing and tumble drying time and time again, which may contribute up to 80% of the energy used by a conventional cotton garment in its lifetime. We label our garments SAVE THE CLIMATE – WASH COOL – LINE DRY in addition to standard wash care instructions. We also recommend eco-friendly detergents, which have minimal aquatic toxicity and will biodegrade quickly and completely.